On 30th September, PR consultant Thomas Blumenhoven held a workshop entitled “In Dialogue: How to Position Your Messages with Journalists and Respond to Negative Headlines” in the run-up of the 8th “Windstammtisch” by Hasewind. Blumenhoven initially gave all 13 participants an overview of the current problem of negative reporting on wind energy projects in the local press and its consequences for acceptance. All participants of the workshop had already had experience with “bad news” and polemic-communicating citizens’ initiatives. Their intention to visit the workshop was therefore to obtain clear instructions for a more proactive communication work.
Jointly developed communication measures
Under the moderation of Thomas Blumenhoven, the participants contributed their ideas for a professional public relations work on site with practice-oriented exercises. This included, among other things, the correct definition of target groups, the selection of interesting topics or appropriate content for statements and press releases. Blumenhoven supplemented the exercises with advice on how to get in touch with the local press, how to involve experts, and how best to prepare for an interview. Participant Klaus Kuhnke, Professor of Renewable Energy and member of the Osnabrück Climate Alliance, admitted in the run-up to the workshop to be an “amateur in communication issues”. After four hours of intensive training, he was pleased that he had actually learned a lot and now felt better prepared for his local press work.
Afterwards we took part in the “Windstammtisch” event at the invitation of Gerhard Hinnah (see photo, copyright: Carolin Stangenberg). The participants used the event for networking as well as demands against politics.