Successful social media campaigns and press events
For the second time, “The smarter E” Europe took place in Munich in mid-May with the four trade fairs Intersolar, ees, Power2Drive and EM Power. As in the previous year, we also supported the organiser Solar Promotion with social media work in advance and on site at this year’s fair. Our video statements for ees Europe and Power2Drive Europe were a great success: Under the hashtag “PushEnergyTransition” the managing directors, marketing and sales managers of renowned exhibitors such as ads-tec, CATL, Huber+Suhner and Siemens explained how their companies and products are driving the energy transition forward. We integrated numerous other exhibitors into the social media work with statements, product, stand and employee photos. This enabled us not only to significantly increase the reach of the LinkedIn, Facebook, Twitter and Instagram channels, but also to increase the interaction rates – more likes, comments and shares.
Successful press events
Our press event, which we organised for the salt water storage manufacturer BlueSky Energy, also met with a great response this year: 16 editors from renowned industry media listened to the presentation by Managing Director Helmut Mayer. We then arranged numerous one-on-one meetings and placed 60 digital press kits with interested journalists.
For the solar wholesaler Redpoint new energy, however, we organized a press event at ees Europe to present the world’s first manufacturer-independent electricity cloud. For our customer my-PV, we organised background discussions with the most important industry media. TÜV Rheinland booked us for the invitation management for a press lunch.
We are pleased with the great success!