We drew up an editorial plan and reported on the fair and the conference on social media on site. To this end, we presented current trade fair highlights on Facebook, Twitter and LinkedIn, and with the #pushenergytransition campaign we gave many exhibitors the opportunity to explain in short video statements how they themselves are pushing the energy transition.
In 2019, we expanded our cooperation and began reporting on all channels three months before the start of the fair. We increased reach in advance and reached new followers by posting industry news and market trends as well as presenting the award nominees and selected conferences and forum sessions. We also created so-called sharepics with quotations from various exhibitors and placed them in the foreground. We also created new Instagram accounts for the trade fairs and filled them with content.