We informed homeowners, building owners, planners and architects about the company’s new solar modules and storage units with press releases tailored to the target groups. As the external press office of Q CELLS, we were in close contact with over two dozen editorial offices and publishing houses in Germany, Austria, Switzerland and the Netherlands. We conceived and wrote extensive expert interviews, guidebook articles, reference stories, advertorials and specialist articles and placed them in the high-circulation construction and modernisation media.
Using Facebook, we explained the advantages of our own solar system to homeowners and the unique selling points of Q CELLS products. In addition, we set up a new Instagram account for Q CELLS, which we filled with attractive images.