At the end of 2018, the Austrian company BlueSky Energy was looking for a full-service agency to make its salt water storage systems better known in Germany. The aim was to establish home and commercial storage as an alternative to conventional batteries.
First we defined the communication goals and target groups and developed a schedule and content structure. With a continuous search for topics and ideas as well as regular press releases, we were able to achieve numerous publications in German-speaking agricultural, construction, industry and electrical media within a very short time. We also successfully placed interviews and specialist articles, for example in the magazines 50,2 and Elektrobörse Smarthouse.
At ees Europe 2019 – Europe’s largest and most international trade fair for batteries and energy storage systems – we also organised and managed a successful press event for BlueSky Energy, attended by 16 renowned journalists from the construction and industry media. Subsequently we were also able to place 60 digital press kits with interested journalists.