Our social media activities attracted considerable attention: “Both PR agencies and competitors have spoken to us about many of the tweets and reports”, said head of marketing Catherine Diethelm following the campaign. Customers, cooperation partners and media responded with likes and retweets, disseminating the messages still further.
Within just four weeks we managed to make the new Twitter channel @bachmann_corp known across the industry. We gained 233 new followers on Twitter and 55 on LinkedIn; by the end of the campaign we were able to register 228,000 tweet impressions and 5,700 profile visits on Twitter as well as 56,500 LinkedIn impressions.
“The aim of the campaign was certainly achieved. We thank Krampitz Communications for their competent advice and campaign management”, added Catherine Diethelm, who booked us again a month later for a second project: a social media campaign for SPS IPC Drives, which took place in Nuremberg in November 2017.