PR Handbook for New Energies
In our PR handbook we explain to CEOs, marketing and PR managers of biomass, solar and wind firms, how they should choose PR activities, find the right topics and the appropriate target media and draw up a timetable and action plan. Step by step we explain how to devise your own concept, put together a press distribution list and organise a press conference.
We consistently use examples from the renewable energy sector and provide the readers with industry-specific checklists – regardless of whether it’s about structuring a press release, the concept for a trade fair, the attention-grabbing introduction to a specialist article or the questions in an interview.
Extensive chapters of the 224-page work are dedicated to
- The development and implementation of PR strategies and concepts
- Media activities and tools
- Internet marketing and social media
- International PR
- Crisis communication