The German Wind Energy Association (BWE) booked our agency to give a lecture at their workshop on Wind energy as perceived by the media and the general public – How we face the challenges. In addition to the press officers from eight BWE regional associations, participants in the workshop, which took place on 15 January in Hanover, also included numerous representatives of wind farm developers.
News and Press Releases
Here you can find up-to-date industry and agency news and the latest press releases that we have written for our customers and sent via our intelligent press distribution list.
We would like to thank our customers and associates for their faithful cooperation and wish all a very Merry Christmas and a good start to the New Year!
As of January you will find free checklists, practical advice and the latest information about our clients and projects on our new website. And we’ve also prepared a New Year Offer for you – so come and visit us at www.pr-krampitz.de!
At the 18th New Energy World Forum in Berlin on 16 November, and in keeping with the motto of Small Budget, Big Impact, Krampitz Communications explained how you can make headlines and increase your visibility with even a small budget. Participants at the interactive workshop learned how to develop a concept and select the right activities depending on the communication objective and target group. Using current examples in the wind sector, Iris Krampitz and Thomas Blumenhoven also showed what happens if you leave all the press work to the opposition (link).
PR Agency Krampitz Communications has analysed the reasons for negative headlines about wind energy and presented the results at the 26th Wind Energy Days in Warnemünde
Between 21 July and 30 October 2017, PR Agency Krampitz Communications examined all freely available local press articles relating to the key words citizens’ initiative wind power, wind power citizens and wind power event. The result: 150 articles prioritised the position of the wind power opponents. 118 articles presented both the advantages and disadvantages of the projects. The agency followed up by telephoning the three most critical journalists.
Forum Neue Energiewelt is Germany’s premier conference for the innovative energy industry. The organisers are expecting the lectures and discussion rounds on 16 and 17 November to attract more than 700 decision-makers. And we are taking part with our interactive workshop.
Small Budget, Big Impact
Under the motto “Small Budget, Big Impact” we explain how you can make headlines and increase your prominence with just limited means. Together with the participants we will develop communication concepts and a timetable and action plan for two sample companies.
The wind industry is regularly hit by negative headlines, be they about distance regulations, subsonic noise or shadow casting. But how does this one-sided reporting come about? Are journalists really so negative when it comes to renewable energy? We wanted to get to the bottom of this, and so we asked these critical editors. Attendees can learn the answers in our talks at this year’s Wind Energy Days. We will also be explaining how your company and the industry in general can best position themselves in the media.
Since 2004 we have been placing substantial contributions in the editorial sections of print and online media without our clients having to place advertisements. We have achieved this by choosing good topics, using journalistic style and the right form of address. As in this summer, with our specialist contributions for the magazines GEBÄUDEDIGITAL, Energie & Management, i-Quadrat, Elektrojournal and TGA Fachplaner, we reached around 140,000 readers on behalf of or client SolarMax. These trade journals are aimed at decision makers and experts in the energy industry, the maintenance sector and electricians.
Our social media campaign for Bachmann Electronic was a complete success. At this year’s HUSUM Wind the Austrian company celebrated reaching the milestone of 100,000 automated wind turbines. To expand the number of followers and address the right target groups we developed a social media concept, drew up an editorial schedule, positioned statements and undertook networking.
Hundreds of thousands of users reached
Before and during HUSUM Wind we communicated the most important news items via the company’s new Twitter account and their existing LinkedIn channel – whether it was about IT security, condition monitoring or details about their stand party. We were able to gain 233 new followers on Twitter and 55 new followers on LinkedIn. At the end of the campaign we were able to register 228,000 Tweet impressions and 5,700 profile visits, plus 56,500 LinkedIn impressions.
Numerous close-ups in the SolarMax Group’s new corporate video show how solar inverters and storage systems are made at its Burgau plant. From the first screen layout and the assembly of the initial components through to the endurance test, viewers can see how SolarMax staff develop and manufacture the devices before testing that they function perfectly. The second section of the film shows how SolarMax reacts to faults and customer requests. The film is rounded off with an insight into the company’s values. [PDF of the Press Release]
Krampitz Communications is supporting the organisers of the Off-Grid Experts Workshops 2017 with the international media work. The leading conference of the international off-grid industry, which is expecting around 450 attendees, takes place on 28 and 29 September in the Bavarian city of Memmingen.
Marketing director Julia Schluck was particularly impressed by the agency’s copywriting expertise and the range of its press distribution list: “For us it was important that the agency knows its way around the off-grid sector, so that the activities we undertake will reach the people we want to reach. With the extensive network that Krampitz Communications has, this was not going to be a problem. We were able to position our information in numerous places we could not have reached without the agency.”