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2017 | 10 | 09 Wind Energy Days in Warnemünde

Krampitz Communications explains how to react to negative headlines

The wind industry is regularly hit by negative headlines, be they about distance regulations, subsonic noise or shadow casting. But how does this one-sided reporting come about? Are journalists really so negative when it comes to renewable energy? We wanted to get to the bottom of this, and so we asked these critical editors. Attendees can learn the answers in our talks at this year’s Wind Energy Days. We will also be explaining how your company and the industry in general can best position themselves in the media.

Loss mer singe und fiere*!

After last year’s great success, this year we are once again inviting all hobby singers, party animals, and lovers of kölsch beer to the traditional Exhibitors’ Evening to enjoy some kölsch and carnival music. The party begins at 17:30, and we will of course once again be providing the songbooks. From 7 to 9 November 2017 you will find us in Warnemünde’s Yachthafenresidenz Hohe Düne at Stand No. 60. Alaaf!


Our dates at a glance:

07.11.2017, Forum 4, Marketing and Communikation

17:05 to 18:00: Lecture “In Dialogue: How to position your messages with journalists and how to react to negative headlines”, Iris Krampitz and Thomas Blumenhoven, Krampitz Communications

08.11. 2017, Forum 21, Acceptance and Civic Participation

16:25 to 16:50: “In Dialogue: How to position your messages with journalists and how to react to negative headlines”, Iris Krampitz and Thomas Blumenhoven, Krampitz Communications (shorter version of the previous day’s lecture)

08.11.2017, Stand No. 60

from 17:30: Kölle Alaaf! Kölsch and carnival music singalong

More details at

*Cologne dialect for Let’s sing and party!


2017 | 09 | 26 Around 140,000 readers reached with five trade contributions

Krampitz Communications places editorial contributions without placing advertisements

Since 2004 we have been placing substantial contributions in the editorial sections of print and online media without our clients having to place advertisements. We have achieved this by choosing good topics, using journalistic style and the right form of address. As in this summer, with our specialist contributions for the magazines GEBÄUDEDIGITAL, Energie & Management, i-Quadrat, Elektrojournal and TGA Fachplaner, we reached around 140,000 readers on behalf of or client SolarMax. These trade journals are aimed at decision makers and experts in the energy industry, the maintenance sector and electricians.

From energy management to inverter service

While we wrote about the MaxWeb XPN intelligent energy management system for the building services magazine GEBÄUDEDIGITAL, the articles for Energie & Management and i-Quadrat concentrated on Solarmax’ services. For TGA Fachplaner and Elektrojournal we explained the special technical features of the new MaxStorage TP-S storage system.

Spreading knowledge with specialist articles

We are convinced that specialist articles in print and online trade media are eminently suitable for spreading the word about complex concepts and for positioning oneself as the expert. Test us: we’ll be delighted to make you an offer!


2017 | 09 | 22 Krampitz Communications carries out successful social media campaign

233 new followers and 228,000 impressions

Our social media campaign for Bachmann Electronic was a complete success. At this year’s HUSUM Wind the Austrian company celebrated reaching the milestone of 100,000 automated wind turbines. To expand the number of followers and address the right target groups we developed a social media concept, drew up an editorial schedule, positioned statements and undertook networking.

Hundreds of thousands of users reached

Before and during HUSUM Wind we communicated the most important news items via the company’s new Twitter account and their existing LinkedIn channel – whether it was about IT security, condition monitoring or details about their stand party. We were able to gain 233 new followers on Twitter and 55 new followers on LinkedIn. At the end of the campaign we were able to register 228,000 Tweet impressions and 5,700 profile visits, plus 56,500 LinkedIn impressions.

Goal achieved

Bachmann Electronic’s successful social media activities attracted a great deal of attention: “We received many Tweets and comments from PR agencies and competitors”, said marketing director Catherine Diethelm. Customers, cooperation partners and media reacted with likes and re-tweets, disseminating them still further. Bachmann Electronic was suitably content, as Catherine Diethelm summed up, “The goal of the campaign was definitely achieved. Our thanks go to Krampitz Communications for their competent advice and excellent managing of the campaign”.

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